Bachelor of Business Administration (Honours)

Awarded By

global companies

Asia e University is a private university in Subang Jaya, Selangor, Malaysia that offers on-campus, blended and online learning mode programmes. An institution set in Asia, by Asians, and for Asia – founded by the Asia Cooperation Dialogue foreign ministers.

Asia e University
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Awarded by International University established by 34 countries

Completion in 3 Years (1st Year Full-time, 2nd & 3rd Part-time with industry experience)

The programme is designed to provide students with the knowledge, skills and competencies required to excel as executives of business administration and management in dynamic environment of the digital economy.
This programme imparts knowledge of best practices and transferable skills in business. It is a unique programme that integrates the fundamentals of business knowledge, business skills and management capabilities that will ensure our graduates to be most competent with the Fourth Industrial Revolution skills in the global workplace.

The programme is designed for maximum flexibility and crucially important to expose students with business from a global and digital transformation perspective.

 

Bachelor of Business Administration (Honours)

Learning Outcomes

  • Assess in-depth theories and concepts in business administration.
  • Apply in-depth and comprehensive business knowledge to manage complex problems in business organisations using different approaches.
  • Organise task ethically and flexibly within business organisations.
  • Demonstrate effective written and oral communication and collaborative skills with diverse stakeholders.
  • Apply relevant digital skills in the workplace
  • Analyse numerical and graphical data to assist decision- making in workplace.
  • Demonstrate leadership skills and responsibility in managing business organisation.
  • Identify self-improvement for academic and career development.
  • Demonstrate broad entrepreneurship skills in resolving business problems

Course Contents

  • Academic Writing
  • Office Application Software
  • Introduction to Financial Accounting
  • Principles of Marketing
  • Introduction to Finance
  • Microeconomics
  • Business Ethics and Corporate Governance
  • Information Literacy and Research Skills II
  • Entrepreneurship in Asia
  • Social Responsibility Project
  • Principles of Management
  • Business Mathematics

 

  • Business Law
  • Business Statistics
  • Macroeconomics
  • Human Resources Management
  • Management Information System
  • Operations Management
  • Organisational Behavior
  • International Business
  • Strategic Management
  • Consumer Behaviour
  • Marketing Management
  • Internet Marketing
  • Integrated Marketing Communication
  • International Marketing

 

  • Business Research Method
  • Product and Services Management
  • Strategic Marketing
  • Business Communication
  • Service Quality Management
  • Marketing Research
  • Marketing Channels management
  • Event Management
  • Project Management
  • Pricing Strategy and Tactics
  • Project Paper

 

Entry Requirements

A ‘Pass’ in Mathematics and English Language at GCE O/L examination and A ‘Pass’ in TWO subjects at GCE A/L examination or Completing International Foundation Program (IFP) from Asia e University

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