Executive Master of Science in Mass Communication (EMSc MC)

Awarded By

Asia e University is a private university in Subang Jaya, Selangor, Malaysia that offers on-campus, blended and online learning mode programmes. An institution set in Asia, by Asians, and for Asia – founded by the Asia Cooperation Dialogue foreign ministers.

Asia e University

Time

8:30 AM to 1:00 PM
Duration

16 Months
Schedule

Saturdays Only

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+94 710 600 800

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Best Professional Qualification for career progression in Mass Communication in Sri Lanka

Exclusive Programme developed for CICRA campus by Asia e University, Malaysia

Mass Communication is an indispensable need for organizations irrespective of whether they are government-held, international organizations, or privately held entities. One key factor that determines survival in the modern information society is mass communication.

Executive Masters in Mass Communication is a professional qualification offered by Asia e University Malaysia exclusively with the CICRA campus. This is one of the best professional postgraduate studies in Mass communications in Sri Lanka. The Executive MSc in Mass Communication is expected to produce skilled and qualified leaders in media and communications, and advertising and public relations industries and contribute to the society with proactive contribution and management of the media systems of the modern information society.

The Executive Masters in Mass Communication program encompasses overall knowledge required to thrive in this industry. By covering 360 degrees of modern perspectives of mass communication, the program produces thoroughbred managers and leaders in journalism, media, and communications sectors with a profound understanding of the mass communication domain.

The rich curriculum and faculty of the course are instrumental in assisting individuals to obtain the requisite accreditation to advance their careers.

Learning Objectives

The program is designed to provide a 360-degree knowledge in Mass Communication for the media and communication professionals in the country.

Program Structure

Executive MSc in Mass Communication program comprises of Eight (8) Modules and a research project. Each module with 20 hours of contact time for a module, covering a total number of 160 hours of student face-to-face learning time.

For Whom

Journalists / Editors/ Media Practitioners
Advertising Professionals
NGO/ NIGO/ Development sector professionals

Communication/ Media/ Publicity officers
Any Mass Communications enthusiasts

Career Opportunities

News Editor
Broadcast Journalist
Investigative Reporter
Media Consultant
News Producer

Public Relations Manager
Corporate Communications Director
Brand Strategist
Media Relations Specialist

Course Contents

Module 01 : Mass Communication: Theory and Practice

Learning Outcomes:

On successful completion of this module, students will have an understanding to:
1. Explain the concepts and principles that underpin current and emerging approaches to mass
communication
2. Demonstrate a critical understanding of the concepts and principles of information security and of its
application in a business environment
3. Demonstrate abilities and practices in the investigation, analysis and definition of requirements for a
suitable and viable information security solution in a real or simulated business environment

Module 02 : New Media Communications

Learning Outcomes:

On successful completion of this module, students will have an understanding to:
1.Dramatize the debate on information society and the digital divide
2.Explain various forms of new media communications including the tools used
3.Demonstrate information security countermeasures

Module 03 : Development Communication

Learning Outcomes:

On successful completion of this module, students will have an understanding to:
1. Explain the importance of development communication for social change
2. Discover activist approach for development communication
3. Develop strategic communication for social change

Module 04 : Media Ethics

Learning Outcomes:

On successful completion of this module, students will have an understanding to:
* Demonstrate an awareness and a critical understanding of the professional responsibilities held by
journalists and professionals serving in media, advertising, public relations and entertainment
industries.
* Identify and analyse areas of professional practice that can prove ethically challenging for journalists
Discuss and dramatize a range of case studies that have proved controversial from a journalistic and/or media
professional perspective

Module 05 : Media Law

Learning Outcomes:

On successful completion of this module, students will have an understanding to:
1.Demonstrate the importance of media freedom and explain the global trends and contemporary
problems of media freedom.
2. To understand the global trends in laws that impact media systems and media professionals and to
explain their application in local conditions

Module 06 : Public Relations

Learning Outcomes:

On successful completion of this module, students will have an understanding to:
1. Explain the role of publics relations in the media sphere and to apply the process used.
2. Create and design public relations strategy and apply tactics of public relations
3. Develop and formulate public relations policy

Module 07 : Investigative Journalism

Learning Outcomes:

On successful completion of this module, students will have an understanding to:
1. Discover, explain and apply principles and concepts of the process of investigation journalism
2. Compare and contrast the approaches to investigation journalism applied to various sectors and issues
3. Develop investigation journalism strategies and tactics

Module 08 : Research Methodology

Learning Outcomes:

On successful completion of this module, students will have an understanding to:
1. Discover the research methods that can be applied to a research proposal
2. Design, develop and justify a research proposal

Module 09 : Research Project

On successful completion of this module, students will have the ability to independently plan, execute, and present a comprehensive research project. This includes formulating research questions, conducting a detailed literature review, applying appropriate research methodologies, and analyzing data to derive meaningful conclusions.

Exam structure

Modular based Examinations and Assignments

Entry Requirements

Bachelor’s Degree or Age above 25 years and Passed GCE O/L with minimum 5 years of working experience

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