Nimal is the Chairman and CEO of a leading integrated marketing communications enterprise that he founded in 1993, following wide experience in marketing and advertising, and contributes also as its Chief Strategist and Coach. He has 45 years of experience in marketing and communications. Prior to starting his own agency, he was CEO of JWT Colombo following ten years with Reckitt & Colman where he rose to being Marketing Director, and a stint with AFS Intercultural Programs New York where he was Regional Director for Asia-Pacific. His Agency Strategic Alliance was affiliated to several global communications networks including Bates (in advertising) and Burson-Marsteller (in PR).
He is a Chartered Marketer and Fellow of the Chartered Institute of Marketing and holds professional memberships also in the Chartered Institute of Public Relations – UK, American Marketing Association, Sri Lanka Institute of Marketing, Sri Lanka Institute of Directors and American Chamber of Commerce. He has been a Past President of the Sri Lanka Institute of Marketing and was Founder President of the revived ad industry body, the Four A’s.
Nimal is also a well-regarded lecturer, trainer and edutainer in Advertising, Marketing and Public Relations, and a composer and jazz & blues pianist. He recently launched his reputation management and advocacy consultancy for responsible brands and environmental and social issues, NGage Goodvocacy.