Bachelor of Business Pathway Programme

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Melbourne Polytechnic is one of Victoria’s largest and oldest government-owned TAFE colleges, offering over 300 nationally recognized courses. With 100+ years of excellence, it delivers vocational and higher education across seven campuses in Melbourne.

Melbourne Polytechnic University
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Largest and oldest government owned TAFE college

#Melbourne Polytechnic is one of the largest and oldest government owned TAFE college in Victoria, Australia.

We are pleased to inform you that CICRA Campus has partnered with the Melbourne Polytechnic, the most popular government TAFE college in Australia, to deliver the Bachelor of Business Pathway Programme in Sri Lanka. Under this partnership, students with O/L results can now complete the Bachelor of Business Pathway programme at CICRA Campus and obtain direct entrance to Year 2 of the Bachelor of Business at the Melbourne Polytechnic in Australia. Student fees of the Melbourne Polytechnic for year 2 and 3 of the degree are also significantly cheaper than competing other universities in Australia.

The Bachelor of Business Pathway Programme consists of a certificate level and a diploma level study in Marketing and Communications that could be completed within an accelerated one-year period. Both the certificate and diploma are fully accredited under the Australian Qualification Framework (AQF) and we are the only transnational partner in Sri Lanka to offer the (AQF) accredited degree pathway programme from Melbourne Polytechnic Australia.  

The students completing the pathway programme at CICRA Campus can apply to study at the Melbourne Polytechnic subject to meeting visa and financial eligibility criteria set by the Australian Government for international student applicants.

As per the current Australian immigration rules, students who complete two years undergraduate program earns a three-year post study visa leading to Australian citizenship.

Course Contents

AQF Certificate 4 in Marketing & Communication

BSBCMM411

Make Presentations

BSBCRT412

Articulate, Present and Debate ideas

BSBMKG433

Undertake Marketing Activities

BSBMKG434

Promote products and services

BSBMKG435

Analyze consumer behavior

BSBMKG439

Develop and apply knowledge of communications industry

BSBMKG440

Apply marketing communication across a convergent industry

BSBMKG543

Plan & interpret market research

BSBMKG545

Conduct marketing audits

BSBOPS404

Implement customer service strategies

BSBTWK401

Build and maintain business relationships

BSBWRT411

Write complex documents 

   

 

AQF Diploma of Marketing & Communications

Code

Subject

BSBFIN501

Manage budgets and financial plans

BSBMKG541

Identify and evaluate marketing opportunities

BSBMKG542

Establish and monitor the marketing mix

BSBMKG543

Plan & interpret market research

BSBMKG545

Conduct marketing audits

BSBMKG546

Develop social media engagement plans

BSBMKG552

Design and develop marketing communications plans

BSBMKG555

Write persuasive copy

BSBMKG626

Develop advertising campaigns

BSBMKG627

Execute advertising campaigns

BSBOPS505

Manage organizational customer service

BSBPMG430

Undertake project work

Entry Requirements

Successful completion of local or London O/L with minimum of 5 passes and C for English Language

Age between 16-23 (anyone over 21 should seek approval subject to providing demonstrated evidence that cover their gaps between the last study and enrollment to CICRA)

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