Programme Highlights
- The programme is internationally benchmarked, approved by the Malaysian Ministry of Higher Education and accredited by the Malaysian Qualifications Agency.
- Interactive learning activities, assignments, online discussions.
- Easy access to myPLS anytime, anywhere, any device.
- Access to the physical and digital library comprising of around 190,000 e-books, 95,000 e-journals, and 2.4 million e-theses titles accessible anywhere anytime.
Learning Outcomes
At the end of the programme, students are able to:
- Assess in-depth theories and concepts in business administration.
- Apply in-depth and comprehensive business knowledge to manage complex problems in business organisations using different approaches.
- Organise task ethically and flexibly within business organisations.
- Demonstrate effective written and oral communication and collaborative skills with diverse stakeholders.
- Apply relevant digital skills in the workplace
- Analyse numerical and graphical data to assist decision- making in workplace.
- Demonstrate leadership skills and responsibility in managing business organisation.
- Identify self-improvement for academic and career development.
- Demonstrate broad entrepreneurship skills in resolving business problems
Core Subjects
- Principles of Management
- Business Mathematics
- Introduction to Financial Accounting
- Principles of Marketing
- Business Statistics
- Business Analytics
- Microeconomics
- Introduction to Finance
- Human Resources Management
- Macroeconomics
- Organisational Behaviour
- Entrepreneurship in the Digital Age
- Sustainable Development
- Operations Management
- Business Law
- Management Information System
- International Business
- Business Research Method
- Strategic Management
Concentration Subjects
Choose one(1) only
- Marketing and E-Commerce
- Consumer Behaviour and Segmentation
- Digital Marketing and Channel Management
- Integrated Marketing Communication
- Product Development and Pricing Strategy
- Advertising and Direct Marketing
- International Marketing
- Finance
- Financial Technology (*new)
- Islamic Financial System
- Cost Accounting
- Corporate Finance
- Investment Analysis
- Financial Markets and Institutions
- International Finance
- Supply Chain Management (*new)
- Production Planning and Control
- Logistics & Supply Chain Management
- Purchasing Supply Management
Elective Subjects
Choose four(4) only
- Service Quality Management
- Business Communication
- Event Management
- Record Management
- Project Management
- Industrial Training or Project Paper
General Subjects
Applicable to Malaysian Students only
- Islamic and Asian Civilisations
- Ethnic Relations
- Academic Writing
- Comparative Ethics
- Social Responsibility Project
Applicable to International Students (in Malaysia)
- Academic Writing
- Comparative Ethics
- Social Responsibility Project
- Malaysian Studies 3
- Malay Language for Communication 2
Applicable to International Students (Abroad)
- Academic Writing
- Comparative Ethics
- Social Responsibility Project
- Fundamental of English Grammar
- The Web Economy
University Compulsory Subjects
- Information Literacy and Research Skills 2
- Entrepreneurship in Asia
- Asian Studies
- Advanced Level – 3 Passes
- Diploma
- International Foundation Program (IFP)
MQA Code: A 9101
Programme Code: (R2-DL/340/6/0458) (A9101) (04/25)
Study Mode: Blended Learning
Duration: 3 years (1st year full-time, 2nd & 3rd part-time with industry experience)
Assessment
Assignment: 60%
Examination: 40%
Sample degree certificate
